The ultimate head gear for any Optimus Prime fan, rule the galaxy in this Transformers helmet with cool electronic features! Three different modes let you make your voice sound like a robot, hear conversion sounds of Optimus Prime changing from a truck to a robot and back again, or hear movie...

The ultimate head gear for any Optimus Prime fan, rule the galaxy in this Transformers helmet with cool electronic features! Three different modes let you make your voice sound like a robot, hear conversion sounds of Optimus Prime changing from a truck to a robot and back again, or hear movie...

The ultimate head gear for any Optimus Prime fan, rule the galaxy in this Transformers helmet with cool electronic features! Three different modes let you make your voice sound like a robot, hear conversion sounds of Optimus Prime changing from a truck to a robot and back again, or hear movie...

The ultimate head gear for any Optimus Prime fan, rule the galaxy in this Transformers helmet with cool electronic features! Three different modes let you make your voice sound like a robot, hear conversion sounds of Optimus Prime changing from a truck to a robot and back again, or hear movie...

Transform from an articulated lorry into Optimus Prime!

Movie Leader Optimus Prime - the AllSpark leader - as seen in the film!

Transform the Fast Action Battler Double Blade Optimus Prime - great for your collection!

Deluxe Optimus Prime dress up outfit including a printed jumpsuit with PU detail, detachable chestpiece and injection moulded mask.Great for fancy dress parties or just for fun, this cool outfit will provide hours of roleplay fun for kids!

Battle the Decepticons with this spring loaded Optimus Prime

Deluxe Optimus Prime dress up outfit including a printed jumpsuit with PU detail, detachable chestpiece and injection moulded mask.Great for fancy dress parties or just for fun, this cool outfit will provide hours of roleplay fun for kids!

From the moment OPTIMUS PRIME took Earth as a new home for himself and his people, he was rededicated to its protection. Since that day, he has focused all of his considerable will and power on rooting out the last few DECEPTICONS and destroying them. To that end, he has upgraded and refined his...

The Optimus Prime is a powerful fighter and natural leader. Press the robot down to activate the vehicle mode or press the bumper and watch the robot pop right up! With voice sounds and a mean exterior, this toy is ready for battle.